DATANAYA
Datanaya Ramps-Up Retail Basket Size and Loyalty Using Powerful Personalized Recommendations
Innovation Lab
From grocery delivery applications to cashier-less supermarkets, grocery shopping is evolving quicker than ever.

Shoppers now expect fresher, faster, and more personalized shopping experiences while retailers are learning how to deliver on these expectations – or face the same fate as video rental stores.

Background
One of Canada's top grocers engaged Datanaya to empower their transformation into a more modern, data-driven experience. They wanted to leverage the best digital innovation while still delivering on what their customers value most: a personal touch.

We started by forming a collaborative group of innovation champions, then brought-forward the opportunities with the highest potential to deliver on the innovation strategy.

Together we were able to formulate, iterate, and build prototypes of enhanced experiences, until we were ready to go to market with customer-ready products.

Improved Customer Experience
We created new, impactful, and more personal experiences for shoppers while enabling the grocer to better understand and engage their clients. They are now equipped with a roadmap to connect with their customers more often, so they can deliver better experiences ongoing.

We now continue on this journey of transformation together, striving to deliver the best and most personal experiences for hungry shoppers.