Datanaya worked with one of Canada's largest banks to break data silos and create a unified data location, providing a 360° customer view.
Background
During client onboarding, accounts were created with separate client IDs, meaning there was no full client profile view. This bred inaccuracies with names, addresses, places of work, etc.
Data was siloed across departments and tracing client activity was one of the biggest struggles and bottlenecks within the organization.